What is DNA DIGITAL?
While most marketing agencies take the spray-and-pray approach, blasting messages and hoping they land, Cumulus Digital deals in precision. With DNA Digital™, we pre-qualify a highly targeted audience based on your exact customer profile. No fraud. No waste. No mismatched impressions. Just verified individuals who are the most qualified to see your message, every time.
How DNA DIGITAL Works:
Beginning with our massive identity graph that represents more than 700 datapoints on over 90% of the adult online population, we custom build the perfect audience for you.
We Target Each Of These People Throughout Their Online Journeys Across Each Of Their Owned Devices And Controlling Our Frequency Along The Way.
We Deliver The Most Effective And Efficient Digital Targeting Campaign Available In The Marketplace.
Using Custom Reporting Dashboards Third-Party Reporting Tools Like Best-In-Class Attribution Software, Claritas, We Measure And Optimize
Finally, We Verify ROI By Providing You With A Match-Back List Of The Name And Addresses Of Each Of The Target Audience Members Influenced By Your Digital Marketing Campaign
