Radio
Reach Your Potential Customers With Radio
Radio connects with the largest audience.
Research shows successful ad campaigns share 8 characteristics. Radio is the only local media option that delivers all eight of them. That’s why radio consistently gives you the highest return on investment of any local media and that’s why it should always be your base buy.
Research also confirms that marketing campaigns generate even higher returns when they’re on more than one platform. That’s why we offer a variety of effective digital solutions to enhance your base radio buy. We are your one stop shop to deliver a coordinated radio and digital campaign that will get you results.
Classy 100
WXKC-FM 99.9
A staple in the Erie community since 1949, Classy 100 WXKC 99.9 is a long-standing adult contemporary radio station in Erie, PA. Classy 100 offers a blend of current hits, classic favorites, and seasonal programming . Known as “Erie’s Best Variety,” Classy 100 caters to a broad audience—from young adults to working professionals—through a mix of pop, R&B, and soft rock. In addition to music, the station features talk shows, local news updates, and community-focused content, making it a trusted source of entertainment and information for listeners across Northwestern Pennsylvania.
Erie Country
WXTA-FM 97.9
Erie Country 97.9 (WXTA) is Northwestern Pennsylvania’s leading country station, delivering a dynamic mix of today’s hottest country hits and timeless favorites. Since adopting the country format in 1989, the station has built a strong connection with its audience through engaging programming and a deep appreciation for country music culture. Listeners enjoy a blend of national shows and locally focused segments that reflect the spirit of the region. Whether on-air or online, Erie Country 97.9 offers an authentic country experience that keeps fans coming back for more.
Z 102.3
WQHZ-fM 102.3
Z102.3 (WQHZ) is Erie’s go-to station for classic rock, reaching thousands of listeners across Northwestern Pennsylvania. Owned by Cumulus Media, it features popular syndicated shows like “The Bob & Tom Show” and “Steve Gorman Rocks,” plus local talent like Mike Sheffield. With access to the Westwood One network and Cumulus Digital, Z102.3 offers businesses powerful advertising options—from radio and streaming to digital and social media—helping brands connect with audiences locally and beyond.
The Touch
WXKC-HD2 104.3
The Touch 104.3 (WXKC-HD2) is Erie’s destination for R&B, offering a rich blend of smooth classics and contemporary soul. Its programming features a mix of nationally recognized shows and local segments that celebrate the culture and community of Northwestern Pennsylvania. From timeless artists like Luther Vandross and Anita Baker to today’s R&B voices, the station creates a soulful soundtrack that resonates with listeners of all ages. The Touch also highlights community voices, local events, and lifestyle content that reflect the heart of Erie. With a loyal listener base and strong digital presence, The Touch creates meaningful connections through music, storytelling, and engagement. Whether tuning in on the radio or streaming online, audiences know they’ll find comfort, rhythm, and connection every time they listen